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How content marketing supports the customer journey
In digital marketing, customers’ needs should always be the primary focus. Not only do all customers have needs, but those needs should be met in the most expedient and fulfilling way. Modern customers...
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2015 Marketing Strategies Based on 11 Retail Trends from the 2014 Holiday Season
Marketers often spend months dissecting the results of their holiday retail marketing efforts to ascertain how to refine the next holiday season’s marketing plans for greater impact. Those who are...
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Email marketing’s secret weapon
Thank you for accepting this mission. Before we begin, let’s go over the essentials. Your objective: Develop a successful email marketing campaign Your reward: Significant response rates and...
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4 Relevancy Rules for successful email campaigns
My email inbox has become a “junk drawer.” If the term is new to you, please allow me to explain. The junk drawer is a uniquely American phenomenon. It’s that one undefinable storage space where you...
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Email CSI: What killed the response?
It was a dismal spring evening in the City of the Big Shoulders. Outside my office window a teaming mass of humanity marched drearily down into the subway, hoping for a marginally clean train and an...
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Triggered emails: A high-caliber re-engagement tool
I don’t know how I started doing this, but whenever I decide to go ahead and buy something of significant value, either online or at a store, I refer to it as pulling the trigger. As in, “I pulled the...
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Want a better email open rate? Start by reaching the inbox
If you’re like most marketers who use email in their campaigns, you probably would like to know that you are doing everything you can to improve your email open rates. Well, before you get too wrapped...
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Survival of the Fittest: How to Improve Your Email Marketing Strategy
Approximately 145 billion emails are sent out per day, resulting in 9,000 emails received per person annually, according to Lyris. With such a large volume of emails sent daily, how do companies...
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Does email personalization in the pre-header matter?
Personalization is a tactic that has truly evolved in email marketing. Most companies have access to useful data that can be included in digital communications to personalize content. Email...
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The inevitable demise of mass email
Almost 44 years ago, Ray Tomlinson sent out the first email ever that consisted of the random letters “QWERTYUIOP.” Since then, email marketing has come a long way. Today there are over 4 billion...
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3 New Ways to Use Triggered Emails in 2016
Triggered emails are especially potent because they take information you already know about your customers to build meaningful messages and offers to your current, potential and lost clients. If done...
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Creating an email newsletter customers want to read
How many newsletters do you get delivered to your inbox every day? Probably more than you could possibly read. People today are inundated with advertising and marketing materials — if you want them to...
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How much personalization is acceptable in email?
As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one...
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